The series – which Netflix estimates has been watched by 142m households and boosted its subscriber figures by 4.4m – is thought to be worth £650m to the streaming service. Its return on that has been extraordinary. According to leaked documents, the nine-episode run cost £15.5m to produce, which works out at £1.75m per instalment. Squid Game earlier this month overtook Bridgerton as the most successful Netflix show ever. After all, the 50-year-old South Korean film-maker has made hundreds of millions for his paymasters. Netflix paid me according to the original contract.” That seems unfair. And it’s not like Netflix is paying me a bonus.
Perhaps Hwang is now as rich as the contestant who wins the top prize? “I’m not that rich,” he says. Win and they go home with 4.6bn won (£28m). In the dystopian survival drama, a mysterious organisation challenges 456 players from all walks of life – each deeply in debt – to play a series of children’s games. I’ve just asked the creator of Squid Game, Netflix’s smash hit show, if its astonishing success has made him rich. H wang Dong-hyuk is laughing at me from his office in Seoul.
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